About Us
We understand that everyone
has a unique story
& we want to help you write yours.
About Us
Our name means "the realization that everyone has a story."
At Sonder, we understand that all of our clients have their own unique story, that is constantly evolving. Together, we create a step-by-step plan for helping you work towards your goals. Along the way, we'll be your accountability partner to help you get to your desired destination.
We believe in a world where:
It's Normal,
Not Taboo
to talk about money with friends and family
We speak
your language
not the industry jargon
Our meetings take place virtually
not over a large mahogany desk
Our Sonder Story
Our group started all because of an idea. An idea that broke away from the "norm" and "traditional" way of finance. Our founder, Laura Donovan, saw that millennials and young professionals are experiencing different challenges than any of the other generations and the financial industry was not listening.
From the imbalance of cost of living to salary increases, to the exuberant amount of student loans and lack of financial knowledge, Laura knew there was a need to specialize in working with millennials and young professionals.
Our Ideal Client
Curious and Engaged
You love asking questions and engaging in meaningful conversations about your goals.
Proactive Planners
You believe in taking proactive steps to plan for your future rather than leaving things to chance.
Holistic Thinkers
You understand that financial well-being is part of a bigger picture and are interested in integrating it with your overall life goals.
Empowered Decision-Makers
You want to feel empowered and confident in making financial decisions that align with your values and aspirations.
Laura Donovan
Founder & President
Get a financial game plan
built around your lifestyle.
Forget what you think you know about financial professionals. We do things differently here, making it easy to organize your financial life and stay on track to reach your goals.
We believe financial advice should be available and affordable to all. In our judgment-free environment, you can comfortably ask questions and share concerns. We take a holistic approach, covering budgeting, saving, investing, credit management, retirement planning, and more. We work with you to understand your current situation, set goals, and to help reach them.